TOP 10 PRINCIPLES FOR USING GLOBAL EVENTS AS URBAN INVESTMENTS

  1. Pick the right event
  2. Investment is a concurrent activity
  3. Shape investment market for 2-3 business cycles
  4. Private investors need to be de-risked
  5. Regional dimension needs to be planned
  6. Additional investment needs to be anticipated for and planned
  7. Make it the most sustainable
  8. Have a clear and compelling legacy story
  9. Pick locations that would continue to attract international activities
  10. Successful hosting equals a successful legacy

Read more:

http://uli.org/wp-content/uploads/ULI-Documents/The-Urban-Investment-Opportunities-of-Global-Events-August-2010.pdf

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